Sponsorship: Developing creative partnerships

Sponsorship: Developing creative partnerships

This training event on sponsorship will take you through the key steps to sponsorship from attracting a business to nurturing and developing long lasting cultural and business partnerships. If you have little experience or just want a refresher on this area of fundraising, then this event is aimed to help you on your journey to sponsorship success.

Peppered with sponsorship stories gathered from Arts & Business Scotland match funding programmes, the course will explore the following:

What is sponsorship?
• The reasons why businesses sponsor arts and heritage
• How to identify potential businesses
• Understanding what businesses need from their sponsorships and cultural partners
• How to build strong creative partnerships
• True stories showing the power of business and cultural partnerships

This training is for you if you are seeking or considering seeking business sponsorship for your organisation’s activities or specific projects.

This training is a revised version of Introduction to Sponsorship

To see upcoming sponsorship training dates in Scotland, visit our Events page.

"Real life examples, successful and not so successful stories and real-life figures to provide context. I felt the content was great and the extra materials to take away were a nice bonus.”
Lorna Mullan, Renfrewshire Leisure

“Arts & Business Scotland provide excellent, highly relevant guidance. The session was very enjoyable and a worthwhile use of time"
Debbie Mackenzie, Aberdeen Performing Arts

“It was exceptional. We particularly enjoyed working with the trainer Carl Watt for his enthusiasm and knowledge/expertise”
Ellie Zeegen, Firebrand Theatre Company

“Excellent. It was great to be asked to put myself in business’ shoes. This session has made me think differently about creating a creative partnership.”
Emyr Bell, North East Arts Touring

An overview of the 'In Focus: Introduction to Sponsorship' training course, delivered by Carl Watt of Arts & Business Scotland in September 2015.