Developing support from Individuals through Membership and Friends Schemes

Registration: 09:45 | Event 10:00 - 13:00


Online Course

This course is intended for those who wish to explore increasing their income from individuals through subscription, direct debit and membership and friends schemes. It is suitable for individuals who are starting out in this area or have an existing scheme and wish to develop it further.

The course will take the form of a series of 2 online sessions taking place once a week over 2 weeks with homework between each session.

Session 1: Monday 7 November, 10am – 1pm

Session 2: Monday 14 November, 10am – 1pm

During the 2 sessions we will use case studies, presentations and discussion to cover:

  • The current post-covid fundraising landscape in Scotland and how this may effect individual giving
  • The potential roles of individual giving in fundraising in the Arts and Cultural and Heritage sector – how does this fit with your organisation?
  • Why individuals give – exploration of the psychology and motivations individual giving
  • Membership, Friends and other subscription models – the pros and considerations
  • The five key elements in an effective scheme
  • Different strategies to consider and how to implement them
  • Adding value to your model


At the end of the course participants will:

  • Have a fuller understanding of the potential role of individual support in their organisation
  • Gain some insight as to why individuals might give to their organisation
  • Have several concrete models of individual support to consider implementing
  • Be able to determine the most appropriate strategy to apply to the model


There will be 12 places on this course.

Each participant will receive copies of the presentations and additional 'handouts' including research resources


About the trainer:

Pam Judson has been working as a self-employed Consultant and Trainer for over 25 years. She works with management committees, volunteers and staff across the voluntary sector to strengthen their fundraising capacity, including strategic planning, governance for fundraising, proposal writing and research as well as developing membership and friends schemes and individual giving programmes. In addition, she has been a trustee for two Scottish grant making trusts and has assessed a wide range of grant applications for several funders including the recent emergency covid grants for the charity sector.




£100 + VAT for Arts & Business Scotland members 


£140 + VAT for non-members (Culture) - Professionals working in not-for-profit arts, heritage, culture, third & public sectors. 

£180 + VAT for non-members (Corporate) - Professionals working in private sector organisations and businesses. 

Find out about Arts & Business Scotland membership.


We have a limited number of concessions for people who are unwaged or unemployed. These concessions are subject to availability, and eligibility and proof of concession status must be provided at the point of booking. To enquiry about availability and book a concessionary ticket, please contact us at


Cancellation policy:

Cancellations can be made free of charge up to 1 week before the event date with a full refund. After this date a 100% cancellation charge will apply. Substitutions (ie transferring your place to another person) for the course or event booked can be made free of charge at any time.

Arts & Business Scotland reserves the right to cancel any event or course two weeks prior to the event date. You will be entitled to a full refund or given the opportunity to transfer to an alternative date. However, we regret we cannot refund any travel or accommodation costs incurred.

It may be necessary for reasons beyond our control to change the date, time or venue at any time prior to the course or event. If this happens, you will be given the opportunity to cancel or transfer to an alternative date.

Arts & Business Scotland reserves the right to amend the content of the programme of speakers where necessary.