Introduction to Fundraising

Registration: 09:45 | Event 10:00 - 13:00


Online Course

This two-session course is intended for those new to fundraising or recently started fundraising. This includes volunteers, staff and Board Members. 

The course will take the form of a series of 2 online sessions taking place once a week over 2 weeks with homework between each session.  

Session 1: Monday 5 September, 10am – 1pm 

Session 2: Monday 12 September, 10am – 1pm 

During the 2 sessions we will use case studies, presentations and discussions to cover: 

  • Understanding the Scottish Funding Landscape post covid and how arts culture and heritage fit into this landscape 
  • What your organisation needs to have in place in order to start from a position of strength rather than beg because of need 
  • How fundraising works and why people give – 3 models 
  • An overview of the main sources of funding including Trusts and Foundations, Statutory sources, Individual Giving, Legacies, Events and Corporate Giving 
  • Identifying what part of your work should be aimed at what source of funding 
  • Researching funders and sources of support 
  • Beyond the thank you – how to develop relationships with your funders and supporters 


At the end of both sessions, participants will be able to: 

  • Identify what your organisations needs to have in place before you can start to fundraise effectively 
  • Determine what sources of funding you can approach and identify which ones might be best matched to your organisational needs 
  • Outline the elements needed to make your organisational case to funders 
  • Understand what a range of funders look for when giving support 
  • Feel more confident in approaching a range of sources of support 


Each participant will receive copies of the presentations and additional 'handouts' including research resources.  

There will be 12 places on this course. 


About the trainer: 

Pam Judson has been working as a self-employed Consultant and Trainer for over 25 years. She works with management committees, volunteers and staff across the voluntary sector to strengthen their fundraising capacity, including strategic planning, governance for fundraising, proposal writing and research as well as developing membership and friends schemes and individual giving programmes. In addition, she has been a trustee for two Scottish grant making trusts and has assessed a wide range of grant applications for several funders including the recent emergency covid grants for the charity sector. 




£100 + VAT for Arts & Business Scotland members 


£140 + VAT for non-members (Culture) - Professionals working in not-for-profit arts, heritage, culture, third & public sectors. 

£180 + VAT for non-members (Corporate) - Professionals working in private sector organisations and businesses. 

Find out about Arts & Business Scotland membership. 


We have a limited number of concessions for people who are unwaged or unemployed. These concessions are subject to availability, and eligibility and proof of concession status must be provided at the point of booking. To enquiry about availability and book a concessionary ticket, please contact us at 


Cancellation policy: 

Cancellations can be made free of charge up to 1 week before the event date with a full refund. After this date a 100% cancellation charge will apply. Substitutions (ie transferring your place to another person) for the course or event booked can be made free of charge at any time. 

Arts & Business Scotland reserves the right to cancel any event or course two weeks prior to the event date. You will be entitled to a full refund or given the opportunity to transfer to an alternative date. However, we regret we cannot refund any travel or accommodation costs incurred. 

It may be necessary for reasons beyond our control to change the date, time or venue at any time prior to the course or event. If this happens, you will be given the opportunity to cancel or transfer to an alternative date. 

Arts & Business Scotland reserves the right to amend the content of the programme of speakers where necessary.