Attracting Sponsorship for Regional & Rural Organisations

Registration: 10:00 | Event 10:00 - 12:00


Online event

Tuesday, 26 April | 10:00 to 12:00

The fundraising landscape for regional and rural organisations is often markedly different from central-belt, city fundraising. Cultural organisations in these areas need to apply a more tailored approach to fundraising, working to maximise local opportunities and exploit their often-unique strengths.

This short session will explore a range of tools and tactics for organisations across Scotland to identify sponsorship opportunities and implement the most effective approaches to attract sponsorship. Corporate partnerships offer excellent opportunities to build and strengthen wider fundraising activities for regional and rural organisations.

This event will provide reassurance that you don’t need a business park, office block or manufacturing hub on your doorstep to attract sponsorship!

This training is for you if you are seeking or considering seeking business sponsorship for your organisation’s activities or specific projects. The session is tailored for small/medium size organisations.

There will be 12 places on this course.


About the trainer

Alice Samtoy is a corporate partnerships expert with significant experience in creating business partnerships for the cultural sector. With over £8m in partnerships value delivered, 14 years of industry experience, and three academic degrees, she has deep professional knowledge and expertise in creating meaningful, creative and innovative partnerships between companies and arts organisations.  

Alice believes that effective corporate-arts partnerships can deliver exceptional results, that the power of the arts to transform people’s lives can be powerfully amplified with the support of a strong corporate partnership. She works with companies to give them the tools to create high-performing and rewarding arts partnerships.

Before launching her consultancy, Alice worked for major institutions such as the National Theatre, the Barbican Centre, English National Opera, the Royal Philharmonic Orchestra, the City of London Festival and the Royal Scottish National Orchestra.




£35 + VAT for Arts & Business Scotland members


£50 + VAT for non-members

Find out about Arts & Business Scotland membership.

We have a limited number of concessions for people who are unwaged or unemployed. These concessions are subject to availability, and eligibility and proof of concession status must be provided at the point of booking. To enquiry about availability and book a concessionary ticket, please contact us at


Quotes from past participants:

A very practical introduction if you haven't any experience of instigating corporate sponsorship. Really detailed suggestions, very practical ways forward, deep insight.” Jennifer Martin, The Cumnock Tryst

A concentrated overview, clear explanation of the particular nature of corporate sponsorship as opposed to general fund raising via trusts, foundations, public sector agencies and donations; limited number of participants allowed for real interaction and learning from others' experiences.” Cathy Guthrie, North East Arts Touring

A simple yet detailed practical guide. Tailored advice on small and rural, plus refresher on sponsorship needs. Thank you for addressing this area of sponsorship, often the small organisations can be left behind!” Lara Haggerty, Library of Innerpeffray


Cancellation policy:

Cancellations can be made free of charge up to 1 week before the event date with a full refund. After this date a 100% cancellation charge will apply. Substitutions (ie transferring your place to another person) for the course or event booked can be made free of charge at any time.

Arts & Business Scotland reserves the right to cancel any event or course two weeks prior to the event date. You will be entitled to a full refund or given the opportunity to transfer to an alternative date. However, we regret we cannot refund any travel or accommodation costs incurred.

It may be necessary for reasons beyond our control to change the date, time or venue at any time prior to the course or event. If this happens, you will be given the opportunity to cancel or transfer to an alternative date.

Arts & Business Scotland reserves the right to amend the content of the programme of speakers where necessary.