Culture and Business Scotland Conference 2022

Registration: 14.00 | Event 14.00 - 17.30



Culture & Business Scotland Conference 2022

10 February 2022 – 14.00 – 17.00 (free, online)

Arts & Business Scotland are delighted to invite you to the Culture and Business Scotland Conference 2022, hosted by BBC Scotland’s Arts Correspondent Pauline McLean.

This event welcomes the business, public, and culture sectors to come together to discuss how engaging with creativity and culture can be the key to not simply surviving but thriving in the face of key collective universal challenges.

The event places an emphasis on presenting things from a business and public sector perspective, to help better understand the value of and return on establishing partnerships with the culture sector. This includes how engaging with culture can deal with the impacts of covid-19, address environmental sustainability, and manage staff wellbeing, engagement and retention.

Keynote speakers are Chris van der Kuyl, Chairman of 4J Studios (best known for developing Minecraft for Microsoft, Sony and Nintendo games consoles), and Jo Macsween, formally from Macsween Haggis. Both will join a panel of high-profile speakers representing the culture sectors and business / corporate sectors to explore collective challenges and opportunities to collaborate.

The event will also present the following inspiring examples of ‘win-win’ culture and business partnerships:

  • Aviva Investors will discuss how a partnership with the Scottish Chamber Orchestra enabled them to drive the company’s environmental, social and governance (ESG) agenda.
  • Rijksmuseum Amsterdam will share how a partnership with electronics giant Phillips enabled better end-user experiences for both their customers and clients, by putting technology in culture and culture in technology.
  • Scottish Ballet will share how they have imaginatively repurposed their assets and resources during the pandemic to support NHS These services are now being offered to corporate partners, addressing staff wellbeing, and diversifying their income streams.


Why is this event crucial for business / corporate and public sector professionals?

The event coincides with the launch a major A&BS survey of business and public sector organisations across Scotland. Building upon A&BS research conducted with over 190 culture sector organisations, this will uncover and define opportunities and new ways for the sectors to collaborate to overcome collective challenges, including the implications of the pandemic, becoming net-zero and staff engagement needs.

The findings from these surveys will be used to create an online resource of culture products and services to meet supply and demand, and act as a platform to profile collaborative opportunities to help the sectors to connect and thrive.

For Scotland’s business/corporate sector and public sector, this will provide a centralised, streamlined resource to find creative solutions to business challenges and needs.

Format and presentations

The online webinar will provide a combination of keynote presentations, engaging case study examples of creative cross-sector collaborations, and panel discussions with experts from a range of sectors with the opportunity to ask questions.

Who will be there?

  • Chris van der Kuyl CBE, FRSE - 4J Studios
  • Jo Macsween - Leadership coach and former MD of Macsween Haggis;
  • Benny Higgins FRSE - Executive Chairman of the Buccleuch Group, Chairman of the National Galleries of Scotland & The Edinburgh Fringe Society, and more
  • Sean McGrath – Entrepreneurial Scotland;
  • David Nelson & James Whiteman - SCO with Aviva Investors;
  • Marije Plaum - Rijksmuseum Amsterdam;
  • Louise Macdonald OBE, FRSE - Institute of Directors Scotland;
  • Stuart Patrick CBE - Glasgow Chambers of Commerce;
  • Peter Griffiths - Caledonian MacBrayne (Calmac)
  • Kirsten Cockburn & Catherine Cassidy – Scottish Ballet

We will also share shorter updates on our social media, so please follow our Twitter and LinkedIn if you do not do so already.

The hashtag for this event and the programme is #buildcapdevskills.