Telling It Like It Is - Effective Copywriting (Sold Out)

Registration: 10:00 | Event 10:00 - 12:30


Online Event

**This session is sold out. If you would like to be added to the wait list or register your interest to be advised of future courses, please email**

Tuesday, 23 February 2021

This training session is aimed at anyone looking to improve their copywriting skills to support their fund-raising activities. Offering a combination of project-based, hands-on writing exercises with tips, techniques and critical theory, the session explores the five stages of the copywriting process. While the training provides a specific focus on writing a case for support, the resulting learning can be applied to all kinds of fundraising communications.

The session will cover:

10am - 11am

Stage 1 - Planning & Preparation

Stage 2 - Organisation & Structure

5 minutes comfort break

11am - 12.30pm

Stage 3 - Drafting & Writing 

Stage 4 & 5 - Editing & Styling/Proofing & finalising 

12.30pm - 1.00pm (OPTIONAL) 

Q&A session


About the trainer

Allison Traynor is an experienced copywriter and brand consultant who works with a variety of private, public and third sector organisations, helping them to find their voice, articulate their message, and ultimately, achieve their communication goals.

Allison has a particular interest in working with arts, charitable and public sector organisations and her fundraising and case for support copywriting includes work for National Museums Scotland, Gretna Landmark Trust, Highland Museums Forum, Kilmahew/St Peter’s, National Youth Choirs of Great Britain, Penicuik House Preservation Trust, Willow Tea Rooms Trust, Hearts & Minds and Maid of the Loch.


"Excellent. Great structure." Laura Leonard, National Mining Museum Scotland

"It was so helpful and informative to get an insight from such an experienced copywriter. I am taking away lots of tips and advice which I can apply when working on tone of voice."  Rachel Campbell, Aberdeen Performing Arts

"Brilliant, worthwhile event. I think I can apply the knowledge I've learned to many aspects of my career." Calum McGillivray, Scottish Contemporary Art Network

"Great opportunity to evaluate and improve on existing writing skills." Elaine Keil, Edinburgh Festival Fringe Society

“A really valuable session. I like the way it all built up to creating one coherent approach - this will help with all sorts of documents I have to write” Sue Savege, The Cabrash Trust

“Really enjoyable and effective session. Well-structured and relatable to everyday work. It is an excellent refresher in copywriting and very good introduction. Useful for thinking clearly and strategically when writing case for support.” Barbara Adams, Edinburgh International Science Festival

"All of it was very helpful and interesting. I will definitely use what I have learned today, it was relevant and covered a lot. "Excellent trainer and you will get a lot out of the session. Helpful booklet to accompany session also."  Siobhan Lynagh, University of Dundee




£50 + VAT for Arts & Business Scotland members


£70 + VAT for non-members

Find out about Arts & Business Scotland membership.


Cancellation policy

Cancellations can be made free of charge up to 1 week before the event date with a full refund. After this date a 100% cancellation charge will apply. Substitutions (ie transferring your place to another person) for the course or event booked can be made free of charge at any time.

Arts & Business Scotland reserves the right to cancel any event or course two weeks prior to the event date. You will be entitled to a full refund or given the opportunity to transfer to an alternative date. However, we regret we cannot refund any travel or accommodation costs incurred.

It may be necessary for reasons beyond our control to change the date, time or venue at any time prior to the course or event. If this happens, you will be given the opportunity to cancel or transfer to an alternative date.

Arts & Business Scotland reserves the right to amend the content of the programme of speakers where necessary.