Sponsorship: Developing Creative Partnerships

Registration: 10:15 | Event 10:30 - 16:30


Arts & Business Scotland, Rosebery House, 9 Haymarket Terrace, Edinburgh, EH12 5EZ

Thursday, 20 February 2020 | 10:30 to 16:30

This ‘how-to’ guide to sponsorship will take you through the key steps to sponsorship from attracting a business to nurturing and developing long lasting cultural and business partnerships. If you have little experience or just want a refresher on this area of fundraising, then this seminar is aimed to help you on your journey to sponsorship success. Peppered with sponsorship stories gathered from Arts & Business Scotland match funding programmes.

The course will explore the following:
* What is sponsorship?
* The reasons why businesses sponsor arts and heritage
* How to identify potential businesses
* Understanding what businesses need from their sponsorships and cultural partners
* How to build strong creative partnerships
* True stories showing the power of business and cultural partnerships

This training is for you if you are seeking or considering seeking business sponsorship for your organisation’s activities or specific projects.

This training is a revised version of Introduction to Sponsorship

"This is an extremely enjoyable, useful and comprehensive day well worth your time to develop sponsorship skills."
Conor O'Donnelly, Aberdeen City Council

"Great session covering all major topics of sourcing and retaining sponsorship. I will recommend!"
Jennifer Campbell, Erskine

“Real life examples, successful and not so successful stories and real life figures to provide context. I felt the content was great and the extra materials to take away were a nice bonus.”
Lorna Mullan, Renfrewshire Leisure

“It was exceptional. We particularly enjoyed working with the trainer Carl Watt for his enthusiasm and knowledge/expertise”
Ellie Zeegen, Firebrand Theatre Company

“Excellent. It was great to be asked to put myself in business’ shoes. This session has made me think differently about creating a creative partnership.”
Emyr Bell, North East Arts Touring

It was very in-depth and covered all aspects of corporate sponsorship for arts & heritage organisations. Anne-Marie Platt, National Theatre of Scotland

Very thorough coverage of subject. Very interactive. Made me think through both sides of sponsorship partnership (i.e. arts organisation and business). Antonia Clark, National Library of Scotland

You will come away with a different perspective on approaching sponsors - selling not asking. Alison Thomson, Scottish Ballet

Stories from Carl and the group helped me to think 'outside the box' - it was helpful having a varied group and doing group work.Ciara Harris, Arts Marketing Association

Event includes tea, coffee and lunch.

£95 + VAT for Arts & Business Scotland members (Arts & Heritage)
£145 + VAT for Arts & Business Scotland members (Corporate)
£145 + VAT for non-members (Arts & Heritage)
£195 + VAT for non-members (Corporate)

Find out about Arts & Business Scotland membership.

Cancellation policy:
Cancellations can be made free of charge up to 1 week before the event date with a full refund. After this date a 100% cancellation charge will apply. Substitutions (ie transferring your place to another person) for the course or event booked can be made free of charge at any time.

Arts & Business Scotland reserves the right to cancel any event or course two weeks prior to the event date. You will be entitled to a full refund or given the opportunity to transfer to an alternative date. However, we regret we cannot refund any travel or accommodation costs incurred.

It may be necessary for reasons beyond our control to change the date, time or venue at any time prior to the course or event. If this happens, you will be given the opportunity to cancel or transfer to an alternative date.

Arts & Business Scotland reserves the right to amend the content of the programme of speakers where necessary.