Sponsorship: Developing Creative Partnerships (Edinburgh)

Registration: 10:15 | Event 10:30 - 16:30


Arts & Business Scotland, Rosebery House, 9 Haymarket Terrace, Edinburgh, EH12 5EZ

Thursday, 10 October 2019 | 10:30 to 16:30

This ‘how-to’ guide to sponsorship will take you through the key steps to sponsorship from attracting a business to nurturing and developing long lasting cultural and business partnerships. If you have little experience or just want a refresher on this area of fundraising, then this seminar is aimed to help you on your journey to sponsorship success. Peppered with sponsorship stories gathered from Arts & Business Scotland match funding programmes.

The course will explore the following:
* What is sponsorship?
* The reasons why businesses sponsor arts and heritage
* How to identify potential businesses
* Understanding what businesses need from their sponsorships and cultural partners
* How to build strong creative partnerships
* True stories showing the power of business and cultural partnerships

This training is for you if you are seeking or considering seeking business sponsorship for your organisation’s activities or specific projects.

This training is a revised version of Introduction to Sponsorship

"This is an extremely enjoyable, useful and comprehensive day well worth your time to develop sponsorship skills."
Conor O'Donnelly, Aberdeen City Council

"Great session covering all major topics of sourcing and retaining sponsorship. I will recommend!"
Jennifer Campbell, Erskine

“Real life examples, successful and not so successful stories and real life figures to provide context. I felt the content was great and the extra materials to take away were a nice bonus.”
Lorna Mullan, Renfrewshire Leisure

“It was exceptional. We particularly enjoyed working with the trainer Carl Watt for his enthusiasm and knowledge/expertise”
Ellie Zeegen, Firebrand Theatre Company

Excellent. It was great to be asked to put myself in business’ shoes. This session has made me think differently about creating a creative partnership.”
Emyr Bell, North East Arts Touring

Event includes tea, coffee and lunch.

£95 + VAT for Arts & Business Scotland members (Arts & Heritage)
£145 + VAT for Arts & Business Scotland members (Corporate)
£145 + VAT for non-members (Arts & Heritage)
£195 + VAT for non-members (Corporate)

Find out about Arts & Business Scotland membership.