Development Forum - Marketing & Fundraising: In the Spotlight!

Registration: 13:15 | Event 14:00 - 18:30


Wolfson Hall, Surgeons Quarter, Nicolson Street, Edinburgh EH8 9DW

Registration: 13:15 Event: 14:00 - 17:00 followed by a Drinks Reception

Our Summer Arts & Business Scotland Development Forum brings the key functions of marketing and fundraising together in a networking and learning environment to share the opportunities, challenges and the ways forward for better working.

* Are your marketing and fundraising teams malfunctioning at other ends of the room or even in different buildings?

* Are you in a small arts or heritage organisation juggling both important functions to ensure your growth and development?

* What opportunities and challenges do your marketing and fundraising approaches face currently?

* Have you successfully joined together both operations or are they running in silo to separate targets, strategies and agendas?

This Arts & Business Scotland Development Forum will provide a platform for Marketers, Fundraisers, Artistic Directors, CEO’s and Development staff to come together and explore how working together could bring big rewards in building new audience engagement and securing new funders (private and public). The topic will be explored over two sessions on the day.

Session 1

A selected panel with considerable experience from across the arts and heritage sector in Scotland will share their views, answer your questions and consider how integrating both functions can help you reach new audiences, new public donors and new business supporters.

Session 2

The Arts Marketing Association (AMA) will present on the Shared Ambition programme which brings fundraising and marketing people together from the same organisations on an experimental learning and skills development journey. Joining the discussion will be speakers from arts organisations in England who have taken part.

Your thoughts? Questions for the Panel?

Arts & Business Scotland would like to offer you the opportunity to contribute to the discussion on the day and hence we are calling for your views and questions on the topic. Of course, Chatham House rules will be adhered to throughout all communications and on the day.

Speaker requests

If you would like to be on the panel session or wish to recommend someone else, please also get in touch. Those working within smaller cultural organisations would be most welcome.

Please send thoughts, panel questions and speaker nominees to

Speakers so far include

Roberta Doyle
Roberta has held Director Level roles in marketing, communications and fundraising within Scotland’s largest cultural organisations, including National Theatre of Scotland, Scottish Opera and the National Galleries of Scotland.

Elly Rothnie
Head of Development, Hackney Empire Theatre and previously Head of Development, National Theatre of Scotland.

Margaret Clift 
Head of Development, National Museums Scotland.

Patricia Convery
Head of Marketing and Communications, National Museums Scotland.

Lucy Jamieson
Head of Programme, Arts Marketing Association.

Doug Buist
Head of CRM and Brand, Shakespeare's Globe.

Book early to ensure you and your colleagues secure a place. We have the capacity to offer up to a maximum of three persons per organisation. This is to ensure that representatives from across both areas of work and leads of organisations can each attend if desired.

Tickets are FREE to arts, business and heritage members of Arts & Business Scotland and only £30 + VAT to non-members.

What previous Development Forum attendees said:

Click here to watch some short video clips of attendees from recent Development Forums.

“It’s by far the best forum around to find out about cultural activities and the link with business opportunities” Scott Craig, Partner, Scott Moncrieff

“It’s a good opportunity to meet others in the sector in a welcoming atmosphere” Molly Goyer, Imaginate

“Great opportunity to meet new people from across different sectors” Scott Byrne, General Manager, Hospitalfield

“Been to many conferences this month - friendly 'non-stuffy' format makes A&BS always one to look forward to.” SJ Dooley, Events Manager, EventScotland

“Great fun networking and good content, taking away a lot” Gavin McLellan, John Muir Trust

‘Brilliant for meeting other organisations" Lorna Sinclair, Glasgow Film Theatre

“Go along and network - work the room!” Gerry Corish, Marketing Director, Scottish Salmon Company

“Informative, lively, good mix of organisations represented” Rebecca Low, Traverse Theatre

“Well worth crossing Scotland in mid winter but be brave to speak up” Jane Mayo, Chairman, Campbeltown Community Business Ltd

“A good network to develop your approach and practice in a supporting environment” Giles Ingram, CEO, Abbotsford Trust

“Great networking and content - go!”  Margaret Clift McNulty, National Museums Scotland

“Great to know there is A) an organisation like Arts & Business Scotland  and B) a network of fundraisers as interested” Shona Thomson, Producer and Curator, A Kind of Seeing