Why is legacy giving to the arts and culture exploding? And how can you make sure you catch the wave?
Richard Radcliffe, Radcliffe Consulting
Arts & Business Scotland is pleased to invite you to a very special Development Forum focusing on legacies.
Arts and heritage sector legacies are growing fast but are nowhere near the crest of the wave…. Yet. So why are they starting to grow? And who are these prospects and legators?
Even more importantly, which are their favourite communication channels?
Do they need advice on Will writing?
What is their decision making process? And what information are they desperate to know when making their charitable legacy choice?
And if they decide they might do it then how can you cultivate them without irritating them? And do pledgers need stewardship?
The answers to all these questions will be given and debated at this very special Development Forum.
This is also an excellent peer to peer networking opportunity.
Tea, coffee and wine provide.
Richard has 38 years’ experience in fundraising, the last 28 specialising in legacies.
He has held focus groups for over 650 charities in over 30 countries and met around 28,000 supporters to ask their views on Will making and legacy giving.
Richard has worked with many arts and heritage charities including the Royal Opera House, National Gallery, Victoria and Albert Museum, Royal Academy, English Heritage, RSA, Royal Ballet School, British Museum, BAFTA, Barnsley Museums, Blackwatch Museum, Brighton Pavilion, Ironbridge Museum, Glyndebourne Opera House, National Theatre, Old Vic Theatre, Eden Project, Hampstead Theatre and Hackney Empire.
Recently he addressed over 100 CEOs of leading European Opera and Ballet Companies. He has worked with a huge range of mainstream charities in Scotland.
Richard runs inspirational training sessions on “How to make the legacy ask” and constantly strives to develop practical but iconoclastic campaigns. He has been Chair of both the International Fundraising Congress and the Institute of Fundraising (UK) Convention. And he has researched extensively on donor happiness!
He currently runs his own consultancy specialising in developing legacy income www.radcliffeconsulting.org
This event also promotes participation in the Resourcing Scotland's Heritage programme.
Tickets are free for A&BS members.
A £10+VAT deposit is required, which will be refunded on attendance of the event.
Tickets are £30+VAT for non members
Membership starts at £50+VAT. Find out more of A&BS here
What previous Development Forum attendees said:
Excellent networking opportunities, great speaker line-up. Lovely events to attend.
Lucille Bluefield, Edinburgh Napier University
Excellent forum for exchanging information and learning new skills.
Scott Craig, VAT Partner, Scott-Moncrieff
Worthwhile opportunity to meet people in the industry working on similar projects.
Evelyn Whiteshaw, New Lanark Trust
An excellent opportunity to meet new people and gather ideas
David Nelson, Scottish Chamber Orchestra
It’s probably the best forum for meeting the arts fundraising sector
Kirsten Howie, Director of Fundraising, Scottish Opera